A Bad Promo Photo Could Kill Your Career

...The public visage of my image and that of my music projects was toiled over, debated and deliberately calculated. Not all of it worked, but all of it was done with the aid of like minded people who had similar goals of putting our best face foreword.

I’d like to believe every act feels the same way but either out of lack of experience, knowledge or just not giving a shit I still see bucket loads of poorly written biographies (fuck, people, invest in Microsoft WORD and get someone to do a spell check and grammar check for you) , posters that look like they were laid out by someone that just discovered Corel Draw 2.1 and the worst offending promo tool of them all – hysterically bad and embarrassing artist promo photos. Now that social media has become a microscope of poor choices and bad decisions it would behoove musicians to give more than a passing thought about photographs that will be floating around the internet – FOREVER.

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