It was about a year ago that some columnist at some hipster rag (Wired? Pitchfork?) predicted or, rather, insisted that CDs would be dead by the end of 2012. And because this Nostradumbass was read by non-hipsters as well, it went viral and became the discussion du jour across the interwebs. A mass sheeple hysteria ensued that even gave pause to those making the decisions about the future of the format despite the fact that they knew it wasn’t true. Physical product still accounts for the lion’s share of overall international music sales. To eliminate the format would mean flushing half their annual profits down the drain. The labels, currently, have no plan B. They cannot survive on downloading revenues alone and so the compact disc remains.
And if the CD is being phased out, nobody bothered to tell the
replicating companies and thousands of independent artists worldwide
’cause here we are
five months into 2012 and I’ve got a shitload of product on my desk
begging to be reviewed. Of course, these discs are from independent
music makers so I guess that doesn’t count. Because as we know, if
you’re not on a major label you don’t exist (just ask Billboard
magazine, BDS, Neilson-Soundscan and Bob Lefsetz). The fact that major
label releases account for less than half of all CDs sold worlwide
should not distract you from the notion that what they say is the ONLY
truth.
Fuck the labels. You no longer set the trends. You no longer have the
pulse on what the masses want to hear. You’re an impediment to good
taste with your flavours of the minute distractions. When Madonna
releases a new album featuring guest appearances from this week’s flash
in the pans and it sells less than anything else she’s ever put out – it
isn’t the format that’s to blame. It’s YOU. It’s like those people
whose relationships continue to collapse over and over again and they
spend all their time blaming the other person. The common factor in the
equation is you. And like those people, record labels are not self-aware
enough to realize that THEY’RE the problem. It isn’t the public. It’s
the shit you keep releasing by lame horses you keep backing and the
media diversions you think will propel a rotting carcass to platinum
status.
Though
my own independent label collapsed some time ago, I still have a
working relationship in distributing my old recordings through a company
called The Orchard. They are the largest distributor of independent
music in the world. I believe at last count they had over 750,000 titles
in their catalog. Sounds bloated and alienating on the surface, but
they have never claimed to be the soul-sucking, revenue leeching
criminals we now refer to as the major label music business. They merely
get the songs into the hands of iTunes, Amazon and Spotify among 40 or
50 other downloading sites worldwide just like they promise. It’s up to
the artists to promote where the music is available to their fan bases.
The Orchard administers and I’ve never been happier with a business
relationship. I load the songs onto their FTP server. Within a few weeks
the songs show up on websites around the world. Every accounting period
they direct deposit revenue into my bank. I can guarantee that I’ve
been paid more times (as small an amount as it maybe) than the artists
who’ve been signed to major labels since I started doing this in 2005.
And
if you are still creating ‘product’, CD Baby is the next best
distribution outlet. It’s a supermarket for independent CD makers and
buyers. You got a disc to sell? You pay them a low set-up fee, send them
a dozen discs to start and they self-promote to their mailing lists of
clients which usually results in a few sales of your CD without much
effort. The more traffic you direct to them, the sooner CDBaby will be
hounding you for more inventory. They’ll even drop your revenue into
your PayPal account once a month.
It is this street-level micromanaging that has completely been lost
on the rest of the industry. An industry that has a pariah-like
relationship with its customers. They HATE music fans…but need them to
buy the product. To distance themselves from the cooties or whatever it
is they think they’ll catch from music listeners, they put their entire
business model in the hands of third parties – distributors,
rack-jobbers, retailers, radio promoters. They still haven’t clued in
that the system has failed. So, it has come down to millions of
musicians running cottage industry small businesses from their bedrooms,
basements and car trunks. It’s the ultimate ‘fuck you’ to the Walmarts
and the HMVs who believe their megalithic, yet, short-sighted buying
power will overcome the narrow audience still purchasing from them.
They’ve narrowed the available catalog and will blame the collapse of CD
sales on illegal downloading. Meanwhile, indies continue selling as
they have before. Here’s some of the great material you can get from
artists who’ve invested in themselves and musical legacies still
available on CD. To whit:
DOUG VARTY BAND – “Feel Free”
This
is an old-school three-piece power trio led by singer/guitarist Doug
Varty. If you like your rock hard then this is the party disc for you;
Parts rockin’ blues and straight-up rock and roll a la AC/DC, Nazareth
and Bad Company. I’m usually leary of the retro rock ‘sound’, but these
guys have shaved the edges off the nostalgia and instead recorded a
fresh sounding album of familiar 1970s styles. Standout tracks are the
Four Horsemen/Airborne styled “Kickin’ Ass and Taking Down Names” (which
should have been the album’s title, in my humble opinion), “The Itch”
which is a down and dirty blues number,”Now You’re Talkin’”, and “I
Wanna Fight About”. The album’s one of the strongest rock records I’ve
heard in years…and it was produced by Varty and Robert Breen in London,
Ontario. Rumour has it these guys smoke live as well. Get your Varty fix
here: http://www.dougvarty.com
WES DAKUS AND THE REBELS – “Volume 3″
BARRY ALLEN – “Clovis Collection”
Shawn
Nagy’s SuperOldies label has made it a mission to catalog, locate and
restore long lost recordings by 1960s acts predominantly from Winnipeg,
Saskatchewan and Alberta. During the pre-CanCon mandated radio days,
every high school, sock hop and Holiday Inn act scraped together enough
money (or industry contacts) to cut a record or two. Many were released
on indie labels like Eagle, Quality, Apex, Franklin, and then frequently
licensed to larger labels stateside like Kapp and DOT among others. Wes
Dakus And The Rebels enjoyed a long run of Shadows-styled instrumental
singles, and an occassional LP, on Capitol Records in Canada. Tracks
like “The Hoochi Coochi Coo”, “Shotgun” and “Manipulator” found chart
action in Canada and made Wes Dakus And The Rebels part of the elite
force of touring acts that were able pull headlining shows and opening
slots with larger touring American acts. Much of what they recorded was
vetted by their producer Norman Petty from his studio in Clovis, New
Mexico. As a producer Petty had turned Buddy Holly into a household name
and he seemed to have an affinity for bands from Canada; given the
opportunity to record in one of the few professional studios available
to them at the time, they these acts would pack up their kitbags
following a Friday night gig in Winnipeg and drive non-stop for 2,000
miles to record a track or two on a Sunday afternoon before heading back
to Canada to carry on their live performances only to do it all again
the following weekend. Wes Dakus & The Rebels were no strangers to
this process.
In
a rare move, Wes Dakus also became the home of singer Barry Allen.
Following the complete upheaval of the music business in 1964 by the
North American invasion by The Beatles, Dakus and Norman Petty realized
they needed to release records with vocals on them as well – thus
doubling their chance at radio success as instrumental guitar music
began to fall out of favour. Volume 3 in this series continues with the
archiving of no less than 29 of these and other recordings. Allen
himself would go on to a lengthy career as a solo act – both with and
without The Rebels backing him up. Superoldies has packaged 61 of his
solo releases all recorded with Norman Petty as the ‘Clovis Collection’.
The two disc set shows the evolution of Allen’s crooner vibrato into a
strong voiced soloist. Included here are all of his radio hits like
“Turn Her Down”, “Lovedrops”, “Over My Shoulder”, and “Armful of Teddy
Bears” plus nearly two dozen previously unreleased bonus tracks from the
Norman Petty Estate’s vaults. Like the Wes Dakus release, this package
comes with a giant full colour book that’s completely annotated and
features exceptionally rare photos of label copies, charts, and promo
shots.
Grab these discs and the other releases in the collection – including
the multi-artist primer anthology “From Canada To Clovis” at http://www.superoldies.com. For a limited time Shawn’s offering both the Dakus and Allen releases as a combo deal: http://www.superoldies.com/combo.html
DESMOND NATHAN – “Space”
One-man
band Desmond Nathan, originally from Oshawa, studied classical guitar
in British Columbia in the 1990s. Having returned as a better guitar
player he made it his mission to continue learning and absorbing music
by frequenting Toronto hot spots like Grossman’s to watch masters such
as Jeff Healey plying their trade. After short stints with bands in and
around Southern Ontario he decided to ply his trade in a life-long dream
to record a debut album. Saving his money and building a home studio
over the course of two years, he taught himself to drum, play keyboards
and bass guitar so that he could best capture his new found love of
songwriting. The result is the 2012 release ‘Space’ which is an album of
singer-songwriter confessional tracks like “A Story”, “I.D.N.N.S.” (I
Don’t Need No Savour), “For So Long”, ”Stealing My Mind” and “Great
World”. He also takes a rock approach to “Showbusiness Blues”,”Rock and
Roll Slave”, “Dance Away the Blues” and an in-your-face anthem for the
21st Century entitled “Leave Me Alone”. There’s hope and promise in the
album and here’s hoping Nathan continues pursuing his musical dream so
we can hear him grow as an artist. http://www.bullseyecanada.com/desmondnathan_all.html
POST-SCRIPT:
Not
only have the Grapes of Wrath – Kevin Kane, Tom Hooper & Chris
Hopper – been playing live as a band again but they completed their new
studio album this week. The first in more than a decade. The
as-yet-untitled release will hopefully be out sooner rather than later.
SEND YOUR CDs and music news to:
Jaimie Vernon
180 Station Street
Suite 53
Ajax ON
L1S 1R9
CANADA
Jaimie’s column appears every Saturday
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